About Indie

The name 'Indie' comes from the word 'Independent'

'Indie' was originally a name given to small independent record labels in the UK and then subsequently became a name given to the style of music played by 'cool' guitar influenced bands.

Indie or Independent… meaning - separate and different from the rest, non-corporate, free of mind and free to express oneself as an individual. Free to express an Independent attitude .. But without being categorised.

In musical terms Indie music is always changing and developing.. Always guitar based or influenced. Always fiercely Independent.

We at Indie manufacture our guitars and amplifiers with this same Independent belief. Our products are aimed at a musician who wants a 'quality' instrument that plays well, looks cool and are affordable. Our customer base is usually an Indie (Independent) type person… a musician or individual that is free of mind and chooses not to follow the masses!… a guitarist with a bit of attitude.

Indie Guitars was unleashed in the UK in 2002 by Keith Willis and Ian Carnell. Both had been playing and writing music for years and were both looking to start a new business 'with a meaning'… and the music industry (Guitars) was an obvious choice. They felt that it was (& still is) important that Indie manufacture our own products, to be an Independent Manufacturer that only manufactures Indie!, they never wanted to sub-contract. They searched for, and found, a factory in South Korea. This factory had previously been manufacturing Guitars and Amplifiers for some 15 years, and for 'all' the major brand names. That's how it is for most factories in Korea. (Samick, for example used to manufacture Epiphone guitars for Gibson).

It was a win-win situation; the factory needed it's own Brand name and Indie needed a factory. Both parties found that they shared some very strong core values about business, music and guitars… So they decided to invest into each other and form one company, and concentrate on spreading the Indie Brand worldwide.

So Indie has the Head Office in the UK and the Manufacturing Facilities in South Korea. It has become a perfect mix!.. The Musical creativity and design from the UK and the manufacturing excellence from South Korea. There are now four factories… Electric Guitars - Acoustic Guitars, Amplifiers and a
Separate guitar 'Pick-up' Factory. All Indie and fiercely independent.